Shop Small on Saturday, Nov. 24

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Celebrate your shop small pride & attract customers on Saturday, Nov. 24 (Thanksgiving weekend)!

What is it?

Shop Small® is a nationwide movement to celebrate small businesses and to promote thriving and vibrant communities. Small Business Saturday® is dedicated to supporting small business by encouraging consumers to buy within their own communities on one of the busiest shopping days of the year.

How can I participate?

Leading up to Nov. 24, promote Shop Small:

  • Hang Shop Small signs* in store windows

  • Give customers Shop Small bags*

  • Create window displays with business merchandise, holiday lights, signs, etc.

  • Promote the event on your website and social media using these hashtags:

  • #ShopSmallWC

  • #DineSmallWC

  • #ShopSmall

  • #SmallBusinessSaturday

  • #SmallBizSat

  • #WoodfordsCorner


On Nov 24, the day of the Small Business Saturday event:

  • Offer a discount/coupon/incentive for customers who re-post about your event on social media

  • Host a class or presentation that celebrates your business and its origins

  • Host a cookie decorating contest, ornament making craft or other fun, interactive project

  • Hold a raffle for anyone who leaves their business card

  • Offer a small discount for signing up for your blog, newsletter, or providing contact information

  • Place an A-Frame chalkboard sign with promo message in front of store

Ideas for restaurants

  • Offer a special menu item/meal for the day

  • Promote gift certificates

  • Offer food samples on sidewalk in front of your restaurant

Ideas for markets

  • Promote your prepared food on sidewalk in front of your market

  • Offer a sample of a warm beverage for customers to enjoy while they shop.

  • Share recipes featuring products you sell

  • Offer food samples next to display of the ingredients you sell

Ideas for retail shops

  • Buy One, Get One (BOGO) deals

  • Free gift with purchase

  • Offer free gift wrap

  • Coupon with purchase

Ideas for service businesses

  • Discount for appointments made by December 31, 2018

  • Bundle services into packages

  • Open house with free treat (snacks, drinks, baked goods, product samples) either on store sidewalk or inside

  • Offer mini sessions (e.g. chair massage if you are a massage therapist) either in your business or by collaborating with another business that may be located in higher customer traffic area of Woodfords Corner

*For more information or to get more Shop Small® materials, contact Friends of Woodford Corner at info@woodfordscorner.org or visit www.AmericanExpress.com/us/small-business/shop-small/.

Planning to participate? Let us know!

Name *
Name
Heather Latham